When Sony Interactive Entertainment prepared for the worldwide launch of the PlayStation®5, every detail of the campaign had to reflect the scale and excitement of one of the most anticipated product releases in gaming history. We were entrusted with one of the most demanding assignments of the campaign: transforming two high-rise buildings into towering visual landmarks that would become part of the global launch.
Being selected for a project of this magnitude speaks to the confidence placed in our team to execute flawlessly under strict deadlines, complex logistics, and extraordinary installation conditions.
Wrapping a skyscraper is unlike wrapping a vehicle, storefront, or commercial building. Every measurement must be exact, every panel must align perfectly, and every installation decision has lasting consequences when graphics span multiple stories.
Before installation began, our team conducted detailed site evaluations, created precise measurements, and carefully planned every section of the artwork. Each graphic panel was organized and labeled to ensure the massive design aligned perfectly from top to bottom, despite being installed hundreds of feet above the ground.
Success depended on meticulous planning long before the first piece of material was ever lifted into place.
Installing graphics on two skyscrapers presented challenges that few projects ever demand.
Working at significant heights required careful coordination, specialized access equipment, and constant communication between installation teams. Wind, changing weather conditions, and the sheer scale of the buildings meant every section had to be installed with precision while maintaining strict safety standards.
Unlike traditional installations, there is no opportunity to step back and adjust an entire building once sections have been completed. Every panel had to be positioned accurately the first time to ensure the finished artwork appeared seamless when viewed from city streets below.
Projects like these require technical expertise, physical endurance, and unwavering attention to detail from start to finish.
Global product launches operate on immovable deadlines.
The buildings had to be completed and ready before the worldwide PlayStation®5 reveal, leaving no room for delays or mistakes. Our team worked efficiently under demanding schedules while maintaining the quality standards that define every project we undertake.
From logistics and material handling to installation sequencing and final inspections, every phase of the project was carefully coordinated to ensure the graphics were completed on time and ready for one of the largest consumer technology launches in recent history.
Companies like Sony Interactive Entertainment choose installation partners they believe can execute complex projects with professionalism, consistency, and precision.
Being trusted to complete graphics that would be viewed by millions during the PlayStation®5 launch is a responsibility we were proud to accept. It reflects not only our technical capabilities but also our commitment to delivering exceptional work under demanding conditions.
Whether the project involves a supercar, a commercial fleet, or a multi-story landmark installation, our approach remains the same: careful planning, meticulous execution, and uncompromising attention to detail.
✔ Installation of Graphics on Two High-Rise Buildings
✔ Global PlayStation®5 Launch Campaign
✔ Precision Surveying & Large-Format Layout Planning
✔ High-Elevation Installation
✔ Complex Multi-Panel Graphic Alignment
✔ Strict Deadline Execution
✔ Comprehensive Quality Control & Final Inspection
The completed installations transformed two city skylines into iconic displays celebrating the launch of the PlayStation®5. Delivering a project of this scale required far more than installation expertise—it demanded planning, teamwork, resilience, and the ability to execute under pressure without compromising quality. Being trusted with such a visible and time-sensitive campaign remains one of the most rewarding projects our team has undertaken and reflects the standard of excellence we strive to bring to every job, regardless of size.
